From Accidental Handbag Designer to Window Display Guru, Director Sofia Coppola Lends Her Creative Touch to Le Bon Marche in Paris
Did you know that Sofia Coppola has a Louis Vuitton handbag (named after herself) that she also designed? When the SC came out four years ago, she figured it would just be a fun one-off project with the French fashion house. But the handbag has become so popular that the label is debuting a new, smaller version.
To celebrate the new bag, the The Bling Ring director used her design skills to create 10 windows at the French department store Le Bon Marche.
The windows are pretty fun and whimsical, featuring cherries, pink neon hearts, and baby deer carrying different versions of the SC. “I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself,” she told WWD. "It reminds me of Christmas, seeing the windows, so [I wanted to do] something that kids would enjoy too.”
Did you know that Sofia Coppola has a Louis Vuitton handbag (named after herself) that she also designed? When the SC came out four years ago, she figured it would just be a fun one-off project with the French fashion house. But the handbag has become so popular that the label is debuting a new, smaller version.
To celebrate the new bag, the The Bling Ring director used her design skills to create 10 windows at the French department store Le Bon Marche.
The windows are pretty fun and whimsical, featuring cherries, pink neon hearts, and baby deer carrying different versions of the SC. “I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself,” she told WWD. "It reminds me of Christmas, seeing the windows, so [I wanted to do] something that kids would enjoy too.”
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